"It's a relationship business."
How often have you heard that phrase? And, in a world filled with alternate forms of communication, self-expression and interaction, doesn't that phrase sound a bit dated and trite?
Be careful, my business friends and colleagues - he or she who under-estimates the importance of relationships is doomed to fail.
I'm in the midst of a current consulting assignment with a service company where relationships are the reason why a client prospect selects an advisor. The one-on-one, trusting relationship between client and advisor is why my business client company succeeds or fails.
A recent report from Advertiser Perceptions highlighted that two-thirds of all leading U.S. advertisers are planning creative agency reviews in the next year. Do you think relationships aren't important in (a) maintaining a client relationship or (b) starting a new one?
Relationships aren't the only reason why businesses succeed or fail or why clients seek new agency partners. But, you're naive if you think that they may not be the tipping point one way or the other.
Look up, lean in and listen the next time your client, business colleague and/or vendor partner is talking to you - it may be the difference in what success looks like for you in 2017.
No comments:
Post a Comment