Super Bowl XLVII is in the books and what appeared to be a potential disaster ended with a stunning comeback, a dazzling halftime show, and a much talked-about power outage that Twitter all aflutter.
Let's break down last night's winners and losers:
Winner - Tide. No ad on last night's broadcast captured the product benefit like this brand's story about a Joe Montana silhouette which appears on a Niners jersey via a salsa spill.
Loser - Anheuser Busch. Can you remember a Super Bowl with a less distinguished ad effort from A-B? Yeah, I can't either.
Winner - The Harbaugh family. Let's face it, the storyline was compelling, both coaches were amped, and the game ended up being another in a recent line of close championship contests. Good stuff...
Loser - The Superdome. I rhetorically asked the question last night, "what venue has hosted a Final Four and Super Bowl in the same 12 months?" After last night's power outage, the NFL and NCAA will likely take a long look at this dome before coming back. Perhaps the outage was caused by some other oddity but the immediate reaction was "ouch--this isn't good for the Superdome and the city of New Orleans."
Winner - Twitter. Once again, this social networking and news site was the place to be, particularly during the 35 minute delay due to the power outage. And, let's give props to those brands (e.g., Oreo) who capitalized on the outage in a witty, respectful way.
Winner - The automotive category. Auto manufacturers were the overall spending winners on the broadcast as Jeep, Dodge, Audi, Mercedes Benz, Hyundai, , VW, Mazda and Kia were all represented with ad buys, pre-game shows, and/or venue entitlement. Among the brands, Audi's spot for the S6 stood out, as did VW's controversial commercial, while Jeep and Dodge effectively pulled at viewer heartstrings.
Other winners - CBS, whose broadcast was solid, from pre-game to in-game; Coke's security camera spot; and the girl power of Beyonce, with a fun appearance from Destiny's Child mates, plus pre-game performances by Jennifer Hudson and Alicia Keys.
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