No less than six "please fund my (fill in the blank)" populated my Facebook feed this morning on this Giving Tuesday 2018.
The power of philanthropy has definitely shifted to the donor - the individual who can now not only easily give to whatever cause they wish but also develop their own cause for a crowdfunded effort.
It's a new age of philanthropy.
How will those of us in the established world of philanthropy keep up? Understanding donors and why they give, or don't, is now paramount. To not understand donor behavior is to be replaced by some other cause, be it an established charity that has shifted with the times or a donor-generated outlet for giving.
The power of giving is truly now in the hands of the donor.
#GivingTuesday
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