Tuesday, July 5, 2011

The best in sports business

The Sports Business Journal recently announced its annual winners across a wide array of categories in sports business for 2010. Here are some of the highlights.

Executive: George Bodenheimer, ESPN/ABC Sports. It's no surprise that the leader of the "worldwide leader" was the pick here. ESPN's 2010 World Cup coverage played a big part in helping Bodenheimer be selected as Executive of the Year.

Athletic Director: DeLoss Dodds, University of Texas. The Longhorns came out a winner in the conference realignment wars and Dodds lords over the richest athletics department in the country.

Team: San Francisco Giants.

Facility: Target Field.

Talent Representation and Management: CAA Sports.

Corporate Consulting: GMR Marketing.

Event Marketing: The Marketing Arm.

Pro Sports League of the Year: National Hockey League. The viewership numbers are still small when compared to other professional sports, but the NHL is definitely on the way back.

Property Consulting, Sales & Client Services: AEG Global Partnerships.

Sponsor of the Year: Subway. The sandwich franchise has done a good job at leveraging their sports sponsorships and sports media buys.

Lifetime Achievement: Billie Jean King. The list of what King has accomplished is incredibly lengthy--founder of the Women's Tennis Association (1973), Founder of the Women's Sports Foundation (1974), Founder of World Team Tennis (1974), the first tennis player and first female athlete to be named Sports Illustrated's Sportsman of the Year (1972), recipient of the Arthur Ashe Courage Award (1999), one of the "100 Most Important Americans of the 20th Century" (LIFE magazine-1990), and awarded the Presidential Medal of Freedom by President Barack Obama (2009.) In addition, the USTA National Tennis Center in Flushing Meadow, NY now bears King's name.

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