Friday, July 29, 2011

The power of a new stadium

How important has the move been for Sporting KC, Kansas City's MLS franchise, to their new stadium digs at Livestrong Sporting Park? The team's attendance jumped 81% after the team moved to its new home.

Sporting KC's season ticket sales increased from 2,200 to just over 11,000. And, the club is averaging 18,107 fans per game compared with just over 10,000 in 2010.

(Source: Street & Smith's SportsBusiness Journal)

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