"We've lost the traditions"

 I settled in yesterday to watch a very different College Game Day on ESPN given the all-too-known issues that you're aware of as relates to live sports, social distancing, on-air personalities and the constantly altered landscape of sports programming.

The Game Day crew cut away during the program to Chapel Hill, NC and interviewed Mack Brown, head football coach of the North Carolina Tarheels, before his squad took the field to play Syracuse. Brown talked of the challenge of leading and coaching his team in these odd times and made the prescient comment, "we've lost the traditions" associated with college football.  

Brown's comment was spot on. In 2012-13, I was part of a team that helped launch the College Football Playoff. This cross-functional group (Premier Sports Management, marketing representatives from various college conferences, and ESPN) was tasked with naming, positioning, branding and launching the playoff, which had been announced in April 2012 and was set to begin in 2014.

I led the effort to implement focus group research to interview college football fans (avid and moderate) to ensure that we had directional insights from that important audience. I attended the research in Kansas City, Dallas and Atlanta and watched groups of 10-12 people arrive adorned in their team's colors and all-too-ready to talk football and why they loved the game. In the Dallas session, a middle-age man wearing an Oklahoma sweatshirt sat next to a female recent Texas graduate who was wearing the burnt orange of the Longhorns. What enmity they shared as rivals was overshadowed by the passion they felt for college football.

To a person, each fan talked of the importance of the traditions of the sport--the cheerleaders, mascots, marching bands, tailgating, campus environments and other school-specific rituals, whether touching Howard's Rock at Clemson or planting the spear at Doak Walker Stadium at Florida State.

Football is back. But, let's be real--college football as a game is back. College football as a sport, pastime and passion point for thousands across the U.S. is not. Our traditions--the things that make us love college football--are, at least for this year, lost as we deal with the ongoing impact of the pandemic.

Traditions are why I love college sports. And, the loss of those traditions is just one more reminder that life is very, very sad right now. 

I miss the sport of college football.