It's intersting to review the list of professional franchises, across the NFL, NBA, Major League Baseball and the NHL, in order to see how team popularity translates on outlets like Facebook and Twitter. Not surprisingly, the league leaders in areas like franchise value, attendance and licensing revenue are the ones who have the most followers online as well.
Here are a few notable facts, courtesy of the Sports Business Journal.
NFL:
Surprise, surprise, the Dallas Cowboys have the most Facebook fans--2,573,707 compared to the next-in-line Pittsburgh Steelers with 2,209,866. In fact, those two teams are the only ones with two million plus fans. As for Twitter, the New York Jets lead the way with 134,346 followers, followed by New England with 87,209.
Locally, the Kansas City Chiefs have 408,098 Facebook fans and 30,109 Twitter followers, ranking them 20th overall.
NBA:
The Lakers have the most Facebook fans, by a wide margin, with 7,633,612 following this storied NBA franchise. L.A. also leads the way with Twitter followers--1,944,384. Not surprisingly, Boston is second on Facebook with 3,949,904 fans. As for Twitter, Orlando has 1,061,001 followers--the next franchise, Boston, has 163,676.
MLB:
New York's Yankees has 3,548,692 Facebook fans followed by Boston, 2,292,832; and Chicago Cubs, 1,143,409. On Twitter, Philadelphia has 618,503 followers; Yankees, 352,191; and San Francisco, 115,534.
The Kansas City Royals are 26th overall with 197,670 on Facebook and 18,661 on Twitter.
NHL:
Montreal leads with 641,313 on Facebook and 124,808 on Twitter. After that, it's Chicago, Boston and Pittsburgh in order of total followers across both platforms.
How do the above franchises fare worldwide? Well, the first three are futbol clubs--FC Barcelona, Real Madrid and Manchester United. Then comes the Lakers followed by Arsenal, Galatasaray, Liverpool and Chelsea--only Los Angeles (NBA), Boston Celtics (NBA) and New York Yankees (MLB) are non-soccer clubs in the top ten internationally.
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