Friday, May 6, 2011

What if there's no Super Bowl?

What the heck happens if the NFL lockout doesn't get resolved and--gulp--there's no Super Bowl?

- It would be the first year since it's inception that the Super Bowl wouldn't be played.
- The nation's unofficial holiday of gluttony would not take place.
- Advertisers would lose the biggest showcase of the year.
- And, the economic impact would be farther reaching than just the 2012 host city of Indianapolis.

Here are some of the losses, courtesy of Advertising Age:

- $70 million in ticket revenue for the NFL
- $75 million in on-site hospitality.
- $104 million in pizza sales
- $180 million in television advertising revenue (based upon 60 30-second spots)
- $300 million in economic impact to Indianapolis (hotels, restaurants, car rental, livery, etc.)

And, the big one...
- $10.1 billion in retail purchases (i.e., apparel, groceries, electronics, etc.)

Not only is Super Bowl Sunday the second-biggest food consumption day of the year (behind Thanksgiving), it's also the week when retailers sell the most televisions annually.

A year without the Super Bowl? I shudder to think of the possibility.

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