Telecommunications and auto manufacturers dominate the top ten of sports advertisers, as reported recently by the Sports Business Journal.
Here's the top ten list along with 2010 sports advertising spending:
1. AT&T Mobility - $366,313,812
2. Anheuser-Busch - $356,205,906
3. Verizon - $340,529,688
4. Ford - $304,976,281
5. Toyota - $240,029,368
6. Chevrolet - $238,965,192
7. Geico - $216,789,219
8. MillerCoors - $214,447,797
9. McDonald's - $202,887,766
10. Sprint - $179,083,297
Overall, auto made up 23.8% of the sports ad spending followed by telecom at 11.9%. The quick-service restaurant/pizza category was at 9.6%, beer at 7.5%, insurance at 6% and movies at 5%.
The brand which made the biggest jump in 2010 spending versus 2009 was Bank of America--a 192% increase to $89,874,195.
As for highest percentage of total ad spending dedicated to sports, the number one brand is not surprising--Nike had 92% of its ad spend dedicated to sports followed by Anheuser-Busch at 81% and MillerCoors, 75%.
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