- The University of Oklahoma has a well-documented rivalry with the University of Texas on the football field. That rivalry is now extending into the broadcast space as OU pursues its own "Oklahoma channel" which would be similar to what UT is doing with its school-specific channel. The Sooners are working with Learfield Sports on this venture, according to Street & Smith's Sports Business Journal.
- The Big 12 has retained GSD&M Idea City to help evaluate the current name of the conference, potential new names, and the best way to position the conference's brand moving forward, given the loss of the University of Colorado to the Pac-10 and the University of Nebraska to the Big Ten.
- The Big East Conference currently has the highest-rated conference RPI followed by the Big Ten and the Big 12. What's hurting the Big 12 is the 12th rated strength-of-schedule for the league compared with the Big East's first-rated and the Big Ten's second-rated SOS.
- The Big 12's non-conference record is 140-34 (.805) this season.
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